The LoveOly Jinglebell Parade is returning to Downtown Olympia on Sunday, Nov. 29, 2026, bringing back a beloved holiday tradition as part of the Olympia Downtown Alliance’s month-long Downtown for the Holidays celebration.
For years, the parade helped mark the beginning of the holiday season in Olympia, filling downtown streets with music, lights, creativity, and community spirit.
This year, the Olympia Downtown Alliance is bringing the tradition back with a renewed invitation for the entire community to take part, whether you’re decorating a float, marching with a school group, bringing the kids downtown to watch, or simply gathering with friends and neighbors to enjoy the magic.
With support from Presenting Sponsor Little Creek Casino Resort, and additional support from Columbia Bank and Puget Sound Energy, the 2026 LoveOly Jinglebell Parade is ready to shine.
“We’re thrilled to help bring the Jinglebell Parade back to life in downtown Olympia,” said Little Creek Chief Executive Officer Jef Bauer. “Traditions like this give families and friends a chance to come together, make memories, and create moments they’ll carry with them for years to come. Little Creek Casino Resort is proud to help make this beloved tradition possible for a new generation and to be part of a celebration that reflects the creativity, generosity, and holiday spirit of the Olympia community.”
Local businesses, schools, nonprofits, community organizations, families, performers, civic groups and neighborhood groups are invited to join the parade. Participants can get creative with decorated vehicles, costumes, signs, music, performances, walking groups and more.
Groups interested in participating should register by Nov. 9, 2026 at tinyurl.com/jinglebellparade2026
The Olympia Downtown Association has a full day of events scheduled for Nov. 29:
